Is Beauty the New Usability Attribute?

The beauty of a product can influence the users' overall impression or general user satisfaction of the product. Think iPod. But how do you measure that?

Hall, Mark D. and Kathleen Straub. Human Factors International (2005). Articles>Usability>Aesthetics>User Experience

Note to Contractors: Expose Your Writing Tasks  

Some contractors short-change themselves by failing to reveal in cost proposals all of the tasks they perform. Argues that full disclosure can improve a contractor's bottom line.

Hall, Mark D. Intercom (2004). Careers>Freelance>Proposals>Writing