Making Choices: Video on the Web

Do you want to present your media in Real, QuickTime, or Windows Media format? Each format has its own strengths and weaknesses. We use QuickTime at the J-School because of its high quality, wide compatibility, and low cost (free). Because all Macs support QuickTime creation and playback natively, and because iMovie and Final Cut Pro generate QuickTime by default, QuickTime is an especially convenient choice if most of your media is generated on Macintosh computers, as it is in many media production environments. The choice of format you use for a given project will probably be determined by the publication you're working for. Be sure to find out in what format media is expected before you enter the final phases of production.

Hacker, Scot. University of California Berkeley (2006). Articles>Web Design>Video