Meaning in Organizational Communication    

The authors propose an alternative to the postmodern way of viewing metaphor primarily as an instrumental and functional rhetorical tool designed to influence members of an organization through ideological appeals, a view that depicts rhetoric as merely subjective and manipulable. Our alternative draws from the "aesthetic side of organizational life" and argues that communication exceeds the theoretical reach of the postmodern perspective, which requires a new conceptualization of metaphor as epistemic and capable of signaling meaning that is inseparable from its unique and discrete form.

Hogler, Raymond, Michael A. Gross, Jackie L. Hartman and Ann L. Cunliffe. Management Communication Quarterly (2008). Articles>Rhetoric>Organizational Communication>Tropes

When Word-XML Conversions Get Nasty

One of the first hurdles facing any major content or document management implementation is what to do with legacy documents.  Chances are, many or most of those documents reside in Microsoft Word format, but enterprises often want to get them into a more open format, like XML.  This is particularly the case for STM (Scientific, Technical, Medical) publishing, where you find complicated -- but highly structured -- information along with tantalizingly attractive re-use opportunities.  But it is also true for everyday corporate documents as well.

Gross, Michael. CMSwatch (2004). Articles>Word Processing>Software>Microsoft Word