A directory of resources inthe field of technical communication.

Gross, Alan G.

2 found.

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1.
#10123

The Marriage of Rhetoric and Pragmatics

The current proliferation of hermeneutic resources with a linguistic base--pragmatics, speech act theory, classical rhetoric theory, Burkean analysis, conversational analysis, Habermasian communicative action--is an embarras de richesse. Surely, at this point, we need, not another theory, but rather an attempt at synthesis, an attempt to turn this hermeneutic plentitude into a single theory. In this paper, we propose to take an initial step in this direction, to attempt to marry pragmatics and rhetoric. But given the theoretical exfoliation that has marked these areas, such a marriage can be managed only by imposing very strict limitations on the scope of our enterprise. We believe, however, that we can take a step in our preferred direction by addressing the more specific problem of whether the theory of Paul Grice, the father of pragmatics, is compatible with the theory of Aristotle, the father of rhetoric. We intend to do so by reconstructing Aritotelian rhetoric as a pragmatics.

Gross, Alan G. EServer (1998). Presentations>Lectures>Streaming>Audio

2.
#29528

Medical Tables, Graphics and Photographs: How They Work   (peer-reviewed)   (members only)

An examination of a random sample of four medical journals--The Lancet, The New England Journal of Medicine, The Journal of the American Medical Association, and The Journal of Laboratory and Clinical Medicine--reveals that one-fifth of the space of articles in medical science is devoted to an average of three tables and three flow charts, graphs, or photographs. Given these figures, the absence of discussion of visuals in the literature on medical communication may seem puzzling. But the puzzle is easily solved: our basic education gives us a coherent vocabulary for talking about prose, but no coherent vocabulary for talking about tables and visuals. Once we have this vocabulary in hand, we make another step in the direction of an explanation of the nature of communication in the medical sciences. We may note that understanding the meaning of a medical article is not just a consequence of understanding its texts; it is a consequence of understanding all its meaningful components working together--verbal, tabular, visual.

Gross, Alan G. Journal of Technical Writing and Communication (2007). Articles>Graphic Design>Technical Illustration>Biomedical

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