http://tc.eserver.org/authors/Gronstedt,_Anders A bibliography of works by Gronstedt, Anders in the field of technical communication. en-us Copyright (c) 2005-08 by the EServer. All rights reserved. tclib-editorial@eserver.org (TC Library Editorial Board) webmaster@eserver.org (Geoffrey Sauer) http://tc.eserver.org/images/newlogo.gif http://tc.eserver.org/dir/Gronstedt,_Anders http://tc.eserver.org/31271.html http://tc.eserver.org/31271.html When Sun Microsystems CEO Jonathan Schwarz needs to communicate with the world, he doesn’t necessarily call a press conference, issue a press release, or even convene a webinar or videoconference. He blogs. His online diary gives him an unfiltered channel leading to the employees, customers, analysts and resellers who represent the first wave of perception formation regarding important company products and service initiatives. Sun is leading a transformation of the communication profession, as the Web transitions from an information repository to a platform of collaboration and community building. http://tc.eserver.org/31277.html http://tc.eserver.org/31277.html Like most corporations, computer maker Dell offers a pop-up list of countries and regions on its web site. But, look closely between Saudi Arabia and Senegal, and you'll find a country called "Second Life." Click on it and you'll find that it's not a country but a world—of the virtual kind.