http://tc.eserver.org/authors/Griffin,_Frank A bibliography of works by Griffin, Frank in the field of technical communication. en-us Copyright (c) 2005-08 by the EServer. All rights reserved. tclib-editorial@eserver.org (TC Library Editorial Board) webmaster@eserver.org (Geoffrey Sauer) http://tc.eserver.org/images/newlogo.gif http://tc.eserver.org/dir/Griffin,_Frank http://tc.eserver.org/34819.html http://tc.eserver.org/34819.html In fall 2004, Merck faced a significant threat to the company's public image because of the withdrawal of VIOXX, and Merck executives were forced to defend the company's actions, its motivation for those actions, and its reputation. Confronted with enormous rhetorical challenges, Merck tried to generate public goodwill toward the company by creating a personalized image of a corporate giant worthy of understanding, sympathy, and trust. Open letters released during the initial response to the VIOXX crisis rely on the intimacy of interpersonal communication and demonstrate to students of business communication arguments based on ethos. http://tc.eserver.org/30998.html http://tc.eserver.org/30998.html Researchers, including students, must accommodate to the mutating character of hyperlinks on the World Wide Web. A small study of citations in three volumes of BCQ demonstrates the phenomenon of 'URL rot,' the disappearance of sites cited in the sample articles. Digital technology itself is now being used to create pockets of permanence, but with the understanding that preservation of content is only one ingredient in the mix of media and format migration. Databases like JSTOR offer digitally preserved copies of many scholarly journals. Online journals and search engines may offer their own archives. In general, researchers should cite digital articles in databases where possible and consider avoiding references to online journals with print editions.