http://tc.eserver.org/authors/Greenwood,_Wayne A bibliography of works by Greenwood, Wayne in the field of technical communication. en-us Copyright (c) 2005-08 by the EServer. All rights reserved. tclib-editorial@eserver.org (TC Library Editorial Board) webmaster@eserver.org (Geoffrey Sauer) http://tc.eserver.org/images/newlogo.gif http://tc.eserver.org/dir/Greenwood,_Wayne http://tc.eserver.org/23997.html http://tc.eserver.org/23997.html Depending on which research report you read, roughly 25% to 75% of online shoppers abandon their shopping carts before consummating the deal. Despite the disparity in numbers, all the research firms agree on one thing: that's way too many. http://tc.eserver.org/23985.html http://tc.eserver.org/23985.html The term mapping describes the relationship between a control, the thing it affects, and the intended result. Poor mapping is evident when a control does not relate visually or symbolically with the object it affects, requiring the user to stop and think, 'what's going to happen when I turn this knob?' http://tc.eserver.org/23979.html http://tc.eserver.org/23979.html The more complex your product is, the harder it will be to use. And the harder your product is to use, the more your customers will rely on your technical support department, which tends to increase your costs and decrease your customers' overall satisfaction with the product. The good news is that one of the most simple and effective ways to reduce complexity is to cut unnecessary features from your product. But how do you know which features to cut? http://tc.eserver.org/23991.html http://tc.eserver.org/23991.html We continue to see companies falling into the same product development traps, to the detriment of their products, their customers, and their business. http://tc.eserver.org/24002.html http://tc.eserver.org/24002.html New technologies will introduce as many problems as they solve unless they are focused with good design.