Beating the Checkout Blues

Depending on which research report you read, roughly 25% to 75% of online shoppers abandon their shopping carts before consummating the deal. Despite the disparity in numbers, all the research firms agree on one thing: that's way too many.

Greenwood, Wayne. Cooper Interaction Design (2001). Design>Web Design>Usability>E Commerce

Don't Get Burned by Bad Mapping

The term mapping describes the relationship between a control, the thing it affects, and the intended result. Poor mapping is evident when a control does not relate visually or symbolically with the object it affects, requiring the user to stop and think, 'what's going to happen when I turn this knob?'

Greenwood, Wayne. Cooper Interaction Design (2002). Design>Web Design>Information Design>Usability

Product Complexity Driving You Crazy? Learn Where to Cut

The more complex your product is, the harder it will be to use. And the harder your product is to use, the more your customers will rely on your technical support department, which tends to increase your costs and decrease your customers' overall satisfaction with the product. The good news is that one of the most simple and effective ways to reduce complexity is to cut unnecessary features from your product. But how do you know which features to cut?

Greenwood, Wayne. Cooper Interaction Design (2002). Design>Project Management>Usability

Three Traps

We continue to see companies falling into the same product development traps, to the detriment of their products, their customers, and their business.

Greenwood, Wayne. Cooper Interaction Design (2001). Design>Project Management

Time Travel Design

New technologies will introduce as many problems as they solve unless they are focused with good design.

Greenwood, Wayne. Cooper Interaction Design (2001). Design>User Interface