About Writing

Excellent answers to burning questions about who, what, where and why of writing ... even if you're not a writer to begin with.

Green, Chuck. Creative Latitude (2005). Articles>Writing

Printer Versus Press: How and Where to Print Your Projects

How, you ask yourself, would someone who is unfamiliar with printing navigate their way through the mine field of contemporary offset printing?

Green, Chuck. Ideabook.com (2005). Articles>Publishing>Prepress>Printing

Rethinking Postcards

If you think post cards are for nothing more than 'wish you were here' messages, think again. Post cards are serious tools for building relationships with customers--tiny billboards with big missions. They are one of those often-used but little analyzed marketing mediums--a perfect platform for some 'jolt thinking.' Jolt thinking questions the basic premise--the what, why, and how of doing something. How? By answering three questions. What is the purpose? Why is it done the way it's done? And how can I do it most effectively?

Green, Chuck. Ideabook.com (2002). Design>Graphic Design>Marketing