The Abductive Inference: An Effective Tool for Science Communication
Suggests that the interrelated skills of understanding and representing (re-presenting) the abductive inference (often neglected in technical and professional communication pedagogy) are critical for the scientific communicator vis-a -vis kairos, and that science communication instructors ought to develop a pedagogy that includes the instruction of this skill.
Graham, S. Scott. Orange Journal, The (2005). Articles>Scientific Communication>Rhetoric
Mode, Medium, and Genre: A Case Study of Decisions in New-Media Design

Recently, scholars of new media have been exploring the relationships between genre theory and new media. While these scholars have provided a great deal of insight into the nature of e-genres and how they function in professional contexts, few address the relationship between genre and new-media theories from a designer's perspective. This article presents the results of an ethnographic-style case study exploring the practice of a professional new-media designer. These results (a) confirm the role of dynamic rhetorical situations and hybridity during the new-media design process; (b) suggest that current genre and new-media theories underestimate the complexity of the relationships between mode, medium, genre, and rhetorical exigencies; and (c) indicate that a previously unrecognized form of hybridity exists in contemporary e-genres.
Graham, S. Scott. Journal of Business and Technical Communication (2008). Articles>Multimedia>Genre>Theory
There are 12 readers currently online: 1 registered user and 11 guests. Register.

![]()
![]()


![]()
![]()
![]()