Eleven Tips on Terrific Titles

Honestly, which white paper would YOU sooner read: 'Implications of Business Intelligence Methodologies on Operational Efficiencies: A Retrospective Study' or 'Six Things You Must Know about Data Warehousing'? This article offers eleven tips on putting together compelling titles for white papers.

Graham, Gordon. WhitePaperSource (2006). Articles>Writing>Rhetoric>White Papers

How to Find Clients Who Need White Papers

Freelancers often wonder where to find clients. What kind of companies need white papers written for them, anyway? Here's three simple questions that will tell you the answer.

Graham, Gordon. WhitePaperSource (2006). Careers>Freelance>Writing>White Papers

Tech Writers as Sales Reps?

Documentation teams often struggle to prove their ROI in the absence of any established metrics for measuring it. Understand the value of good documentation.

Graham, Gordon. Software CEO (2005). Careers>TC>Marketing