Conducting Surveys Over the World Wide Web 
The World Wide Web presents a new medium for conducting user surveys. Using this new medium requires that survey designers pay attention not only to the time honored rules for survey construction and administration, but to new rules stemming from the new web-based technology. This paper will present suggestions and ideas for conducting web-based surveys that are based on actual survey experiences.
Gould, Emilie W., Mark Gurevich and Peter D. Pagerey. STC Proceedings (1998). Presentations>Usability>Methods