http://tc.eserver.org/authors/Gorlenko,_Lada A bibliography of works by Gorlenko, Lada in the field of technical communication. en-us Copyright (c) 2005-08 by the EServer. All rights reserved. tclib-editorial@eserver.org (TC Library Editorial Board) webmaster@eserver.org (Geoffrey Sauer) http://tc.eserver.org/images/newlogo.gif http://tc.eserver.org/dir/Gorlenko,_Lada http://tc.eserver.org/29648.html http://tc.eserver.org/29648.html Electronic focus groups became a popular alternative to face-to-face groups in user research in recent years. They are largely known for the benefits of anonymity, accurate discussion tacking, and low cost. At the same time, the quality of results generated by on-line focus groups remains uncertain. The paper explains five fundamentals of the focus group technique, such as content, context, representation, facilitation and interaction. It reviews different stages of focus group development and provides recommendations for facilitating each stage. The paper discusses the potentials and limitations of electronic focus groups, provides practical tips for facilitators, and compares them with face-to-face groups. http://tc.eserver.org/27866.html http://tc.eserver.org/27866.html Whether we like it or not, offshoring is here to stay. 'If' or 'when' to offshore is no longer an issue. The heart of the discussion is 'how much' – how much we can afford to offshore or, more precisely, how much we can afford to keep. The User Experience (UX) profession has gone a long way in making the distinction between software design and UX design known. Will we be able to hold on to that distinction when it comes to offshoring?