Types of Social Media Measurement

Social media measurement sounds like an inherently good idea. Management likes numbers, and if we can measure it, we can manage it. So, all this new online activity should be easier to understand, once we measure it. There's only one problem: What does social media measurement mean? Like social media itself, it is an evolving term with multiple definitions based on the needs of different constituencies.

Gilliatt, Nathan. Communication World Bulletin (2007). Articles>Web Design>Community Building>Social Networking