http://tc.eserver.org/authors/Gayeski,_Diane A bibliography of works by Gayeski, Diane in the field of technical communication. en-us Copyright (c) 2005-08 by the EServer. All rights reserved. tclib-editorial@eserver.org (TC Library Editorial Board) webmaster@eserver.org (Geoffrey Sauer) http://tc.eserver.org/images/newlogo.gif http://tc.eserver.org/dir/Gayeski,_Diane http://tc.eserver.org/31562.html http://tc.eserver.org/31562.html Communication professionals can and should have frequent, direct access to and influence on executive leadership. Your CEO needs you, but are you ready? It is a misperception that CEOs are too busy, uninterested or unreceptive. While some communicators have close contact with executives, many other communication professionals rarely see the CEO and may have many layers of management between themselves and that "C-level" suite. But you don't have to report directly to the CEO to get his or her ear. http://tc.eserver.org/31303.html http://tc.eserver.org/31303.html As communicators, we are increasingly under the gun to demonstrate the return on investment for our work. But using ROI formulas that attempt to pin down hard financial gains may actually reduce our potential credibility and influence. There's a new language and strategy for communicators that can help us move from being messengers to managers of corporate assets. http://tc.eserver.org/31283.html http://tc.eserver.org/31283.html The communication audit has become a popular tool to measure audience satisfaction with the content and packaging of information. Typically, these audits are designed as surveys and/or focus groups that solicit reactions to important elements of the way that communication is managed, such as choice of media, relevance of topics, frequency and timing of publications and meetings, and the workplace climate.