Redesigning an STC Chapter Web Site: Creating a Navigation Structure  

The Chicago Chapter of STC undertook to redesign its web site in 1999. The existing web site structure did not allow growth. It was difficult to add new categories of information without creating long, scrolling pages containing embedded hyperlinks. Users expressed frustration when they were unable to find specific information within the site. A solution was required that would make information more accessible to casual users and enable the site to grow without major reconfiguration. A committee was formed to study the problem and come up with a flexible navigation structure that could grow along with the web site.

Gannon, Joseph P. and Suzanne D. Williams. STC Proceedings (2001). Presentations>Web Design>Information Design

Web Site Stats: A Look Behind The Numbers

In the dot.com boom of the 1990s, an electronic goldrush began as companies flocked like new age prospectors seeking to plant their stake in this digital revolution that has today transformed the ways companies communicate and do business around the globe. Because the web is becoming a viable communications channel, it's important that communications professionals understand how the content they're putting up on a web site is delivering to users the kind of value that is realizing a return on their investment.

Gannon, Joseph P. Communication World Bulletin (2003). Articles>Web Design>Audience Analysis>Log Analysis