#30273
Developing The Communication Function In Today's Corporation 
The key to surviving is today's chaotic and competitive business environment is communication, both internal and external. Because the communication function extends across organizational boundaries, we have the unique opportunity to make an impact in all areas of the corporation, helping to define and develop communication strategies, products, and processes that support corporate missions and objectives.
Gallob, Beth M. STC Proceedings (1994). Articles>Business Communication
#13467
Finding a Job as a Technical Communicator: Inspiration Plus Perspiration
Today, there are many ways to practice our craft, and our main objective as technical communicators is to find a way to do just that. Those of us who are unemployed or underemployed know that we need to have the job we want in order to make the contribution we know we can. The same skills that make us good technical communicators will serve us well in our job search. With a little inspiration and a lot of perspiration, we can get the right job.
Gallob, Beth M. STC Proceedings (1993). Careers>Advice
#18761
High Tech Marketing Communication: The Method Behind the Madness
The software is tested, the documentation is written, and the training is in place. Now the product has to be marketed. Potential customers must understand what the product is and why they should buy it. Marketing communication for the high tech product is not just fluff or fiction. To attract attention in today’s competitive marketplace, it must be a unique combination of technical information and compelling creativity. As a technical communicator, you have an opportunity to put your planning, writing, and project management skills to work in the marketing arena. From developing a marketing plan to researching competitors and creating collateral copy or Web site content, you can participate in and even lead the marketing process.
Gallob, Beth M. STC Proceedings (1999). Articles>Writing>Marketing
