Making Emotional Connections Through Participatory Design

Most of the people we talk to believe that the desired end result of experience design is an emotional connection between a person and her experience with a product or service. When a company is able to make them, such connections can have a positive impact on the company’s brand.

Gage, Marty and Preetham Kolari. Boxes and Arrows (2002). Design>User Centered Design>User Experience>Emotions