Is Your Key Content Drowning in News?

Many web editors spend a lot of their time writing news stories for the company web site. However, traffic analysis frequently reveals that this content is not very popular - and that users may in fact miss the key content they come to find (product data, addresses etc.) because it's practically drowning in news stories.

Furu, Nina. Content Strategy (2005). Articles>Web Design>Information Design>Search Engine Optimization