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	<title>Fruhlinger, Joshua A</title>	<link>http://tc.eserver.org/authors/Fruhlinger,_Joshua_A</link>
	<description>A bibliography of works by Fruhlinger, Joshua A in the field of technical communication.</description>
	<language>en-us</language>
	<copyright>Copyright (c) 2005-08 by the EServer. All rights reserved.</copyright>
	<managingEditor>tclib-editorial@eserver.org (TC Library Editorial Board)</managingEditor>
	<webMaster>webmaster@eserver.org (Geoffrey Sauer)</webMaster>
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		<title>Fruhlinger, Joshua A</title>
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		<title>Ninety-Five Percent of All Returned Gadgets Still Work, Americans Don&apos;t Read Manuals</title>
		<link>http://tc.eserver.org/32382.html</link>
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		<description>Blame it on poor usability or just not reading the frickin&apos; manual, but it turns out that 95 percent of all returned gadgets actually work despite what customers may say or think. That&apos;s right -- of the $13.8 billion worth of returned products in 2007, only 5 percent were because gadgets were truly broken. According to Accenture, 68 percent of all returns work but aren&apos;t meeting customer expectations -- or they are simply too confusing to use.</description>
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		<title>Cross-Browser Web Application Testing Made Easy</title>
		<link>http://tc.eserver.org/30655.html</link>
		<guid>http://tc.eserver.org/30655.html</guid>
		<description>&apos;Test on multiple browsers&apos; has been a mantra ever since there have been multiple browsers to test on. Testing them all--especially these days--is impossible. But you can come a lot closer than you may think. In this article, learn a variety of techniques for cross-browser testing, from the very thorough to the quick and dirty. The choice you make will depend on your resources, but this is an issue you can&apos;t ignore.</description>
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		<title>Make It Flow: Achieving the Optimal User Experience</title>
		<link>http://tc.eserver.org/15162.html</link>
		<guid>http://tc.eserver.org/15162.html</guid>
		<description>Contends that human factors professionals must look beyond usability and heuristics to maximize a product&apos;s appeal.</description>
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