Branding and the User Interface, Part 1: Brand Basics

Develops a foundation for future, more detailed discussions by introducing several key brand concepts.

Fortin, Nate. Cooper Interaction Design (2003). Articles>User Interface>Marketing

Branding and the User Interface, Part 2: Tips on New Media Branding: Behavior and Color

A look at how branding differs between traditional applications, like printed corporate collateral, and emerging new media applications, such as software user interfaces, with a focus on behavior and color.

Fortin, Nate. Cooper Interaction Design (2003). Articles>User Interface>User Centered Design