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1. #31426 Creative Commons: A New Way to Think About Copyright PR people have been in the business of giving away content to reporters for so long that the matter of who owns the content—or who may use it under what circumstances— hasn't much concerned us. But our thinking about content and copyright is beginning to change as we put a rapidly expanding range of content on the web. Forbush, Dan. Communication World Bulletin (2005). Articles>Intellectual Property>Copyright 2. #31439 The Evolving Art of Rapid Response PR people have been in the business of giving away content to reporters for so long that the matter of who owns the content—or who may use it under what circumstances— hasn't much concerned us. But our thinking about content and copyright is beginning to change as we put a rapidly expanding range of content on the web. Forbush, Dan. Communication World Bulletin (2005). Articles>Intellectual Property>Copyright>Public Relations 3. #31446 For Conference Support, Consider a Wiki For the last couple of months, I’ve been developing an online list of major trends that are transforming public relations, with links to sites, articles and quotes that in one way or another prove the point and that I know I’ll someday want to get back to. It’s something like my own personal tagging system, maintained in a wiki. Forbush, Dan. Communication World Bulletin (2005). Articles>Web Design>Public Relations>Wikis 4. #31394 If you're a professional communicator, chances are good you've already asked yourself whether it's time to start your own blog. But there's another tech question that you probably have not yet asked yourself, and perhaps you should: Is it time to start your own wiki? Forbush, Dan. Communication World Bulletin (2005). Articles>Web Design>Blogging>Wikis 5. #31415 Understanding "Micro Media": Subscribing to RSS Feeds For the last 19 years, Keith Moore has hosted a conference in Philadelphia, Pennsylvania, called "How Colleges and Universities Can Obtain National (and Regional) Publicity." In a sign of the times, this year's conference included a session in which we focused not on getting into the major mass media, but on the capabilities of the machines that sit on our desktops. In short, we looked at the evolving world of so-called "micro media," tools that are enabling us to create new online communities in ways never before possible. Forbush, Dan. Communication World Bulletin (2005). Articles>Web Design>Community Building>RSS
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