How to Grow as a Graphic Designer

Catherine Fishel examines the philosophical foundations on which every creative business is based.

Fishel, Catherine. Graphics.com (2005). Careers>Graphic Design

Typographic Branding

The more components a brand identity contains, the more onerous it can be. Logo, pictogram, texture, color scheme, wordmark: each must be laboriously created, launched, and cared for, and each of these stages has its own substantial costs. For many companies today, these costs are becoming prohibitive. An increasingly popular alternative is a hard-working, purely typographic wordmark that speaks clearly for the brand, all by itself.

Fishel, Catherine. Upper and lowercase Magazine (2002). Design>Typography>Graphic Design