Politics Goes Blogging

New technology is changing the face of internal and external organizational communication. Blogs are evolving at a tremendous pace and are not simply the stuff of boring journals and ideological rants. If you feel as if you’ve been caught napping while blogging has taken off, fear not. Blogs provide a way for organizations to bypass the media, to get quick feedback and to take on issues they would otherwise ignore or miss entirely. For an individual, a blog can be a way to set one’s own agenda and be heard. But it’s the political blog that’s fueling the trend so far—an intelligent PR tactic.

Fernando, Angelo. Communication World Bulletin (2004). Articles>Communication>Blogging>Politics

Ready for Life in Transparencyville?

Before you jump up and down about social media and the wonderfully transparent world it is creating, consider the consequences. There’s just no way to prevent those outside your walls from looking in. Leaky information, errant e-mails and inappropriate instant messages now have the capacity to become very, very public. If there's one lesson that communicators need to take away from the new social media, it's how to operate in a world of transparency.

Fernando, Angelo. Communication World Bulletin (2007). Articles>Web Design>Collaboration>Social Networking

Should You Really Say That in a Corporate Blog?

Has your communication department considered starting a blog about your company, or even getting the CEO to start his or her own blog? There's another department that usually frowns on such endeavors: the legal department.

Fernando, Angelo. Communication World Bulletin (2006). Articles>Management>Legal>Blogging