Wikis, Blogs and Other Community Tools in the Enterprise
Wikis and Web logs (blogs) make a big impact on the Web, but they can also be useful in an enterprise. A community is a group of people with common interests, goals, or responsibilities, such as a project team or an interest group. Combine wikis and blogs with existing collaborative tools to enhance the productivity and effectiveness of enterprise teams.
Farrell, Joel A. IBM (2006). Articles>Writing>Business Communication>Blogging