http://tc.eserver.org/authors/Fabricant,_Robert A bibliography of works by Fabricant, Robert in the field of technical communication. en-us Copyright (c) 2005-08 by the EServer. All rights reserved. tclib-editorial@eserver.org (TC Library Editorial Board) webmaster@eserver.org (Geoffrey Sauer) http://tc.eserver.org/images/newlogo.gif http://tc.eserver.org/dir/Fabricant,_Robert http://tc.eserver.org/34811.html http://tc.eserver.org/34811.html Persuasion design embeds various forms of influence and “choice architectures” in products and services to maximize the likelihood of positive behavior change. The challenge for many product designers is that persuasion design can seem full of tricks that diminish the integrity of the designer. But this approach focuses on direct outcomes, not implicit goals as is so often the case with the UCD approach.