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	<title>Eschbach, Peter A</title>	<link>http://tc.eserver.org/authors/Eschbach,_Peter_A</link>
	<description>A bibliography of works by Eschbach, Peter A in the field of technical communication.</description>
	<language>en-us</language>
	<copyright>Copyright (c) 2005-08 by the EServer. All rights reserved.</copyright>
	<managingEditor>tclib-editorial@eserver.org (TC Library Editorial Board)</managingEditor>
	<webMaster>webmaster@eserver.org (Geoffrey Sauer)</webMaster>
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		<title>Eschbach, Peter A</title>
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		<title>In, Out or Somewhere In Between</title>
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		<description>When considering possible staffing models for structuring your corporate communication function, your choices typically range from the extremes of establishing an all in-house staff to totally outsourcing the function by enlisting the services of a PR agency (or agencies) to do it all for you. More common is the combination that takes advantage of the benefits of the two previous options, while hopefully minimizing their disadvantages.</description>
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