In, Out or Somewhere In Between

When considering possible staffing models for structuring your corporate communication function, your choices typically range from the extremes of establishing an all in-house staff to totally outsourcing the function by enlisting the services of a PR agency (or agencies) to do it all for you. More common is the combination that takes advantage of the benefits of the two previous options, while hopefully minimizing their disadvantages.

Eschbach, Peter A. Communication World Bulletin (2008). Articles>Management>Outsourcing>Public Relations