#21209
Online indexing has great potential as a tool for information retrieval, although current online indexes are not always well used. Research and experience indicate that online indexing can be most effective if it is approached as a combination of traditional indexing and using computer search capabilities. Typical search facilities have great power but tend to rely on complex algorithms or else retrieve more information than users can effectively sort through. Traditional indexing techniques serve as a filter for concepts to limit searches to information that users will actually find valuable. To take full advantage of search facilities, online indexes can be designed with a flat (nonhierarchical) structure in which each index entry is clearly worded and makes use of keywords from the subject matter. Indexers can include additional keywords as synonyms that point to the relevant index entries. When indexers take advantage of these concepts and when index users clearly understand what to expect from online indexes, the the indexes become an extremely powerful retrieval medium.
Earle, Ralph, Robert R. Berry and Michelle Corbin Nichols. Technical Communication Online (1996). Articles>Indexing>Online
#19789
New Roles for Technical Writers: Technical Marketing Communication 
Technical software marketing is a specialty that calls upon skills technical writers already possess. Clear, accurate product information is essential in today’s complex market; decision-makers need to know how your software will fulfill their business needs. In making the shift from documentation to marketing writing, it is necessary to broaden your sense of the writing’s purposes, and prepare for different ways of working with your material. However, many key aspects of the two specialities are the same, such as the need to uphold a consistent, well-defined tone and organization, and above all to strive for consistency and clarity.
Earle, Ralph. STC Proceedings (1996). Careers>TC>Marketing>Software
