And Now, From the Company that Brought You the Seven-Eyed Trout: Risk Communication in Action  

Risk communication is usually defined as an interactive process of exchanging information and opinions among individuals, groups, and institutions or agencies concerning a risk or potential risk to human health, safety, or the environment. It draws from established principles of sociology and psychology to communicate with hostile or frightened audiences about sensitive issues. The demonstration illustrates the most important principles of risk communication as they are applied to a fictitious community.

Durbin, Margaret E., Linnea E. Wahl, S.T. Molony, Susan Klein and Carol Wade. STC Proceedings (1993). Articles>Risk Communication