The Essentials of Effective Communication 
Good writing allows writers to be taken seriously, and being taken seriously is always important in communicating ideas effectively. If a person's writing is awkward, clumsy, or questionable, readers may get the wrong impression. And, first impressions can determine what people will read and what they will not.
Dowling, Dave. Indus (2002). Articles>Communication>Writing
The needless repetition of words and the repeating of ideas is everywhere - in newspapers, books, magazines, e-mails, television, and even in conversation. They’re called redundancies and the English language is full of them. In fact, research shows that about 50 percent of English is redundant.
Dowling, Dave. Indus (2003). Articles>Writing>Technical Writing>Minimalism
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