Reinvent Yourself: Applying Marketing's Textbook Rules

What happened to the days where we didn't have to put in any effort to look for a job, recruiters were calling nonstop, and offers were being thrown at us on what seemed a regular basis? What happened to 10 jobs for every resume? What happened to big sign-on bonuses, large paychecks, and the feeling of being wanted? Have the tables turned?

Dorfman, Susan. MetroVoice (2002). Careers>TC

Speed: The Missing Link in Usability Testing

Businesses everywhere are launching internal and customer-focused applications on the World Wide Web, using them as channels to reach scores of employees and customers in a matter of seconds. Prior to launching such applications, many organizations hold a series of usability tests. Everything is tested: from the initial front-end interface, navigational structure, the information architecture, and overall ease of use. Often, though, companies forget to test the one thing that will assure them that their site or application is easy to use: speed.

Dorfman, Susan and Donald Doane. Usability Professionals Association (2003). Articles>Usability>Methods