Nip It in the NUB (Neo-Usability Bashing)

Lately in some quarters it's cool to bash usability. This is a bit different from the 'Never heard of it and don't need it' kind of opposition many of us have encountered in our careers. The Neo-Usability Bashing (NUB) argument goes something like this: Usability is so '90s, so software-application centered. In this brave new networked world, usability's outlived its worth. On the Web, people aren't 'users' as they were when they were using a spreadsheet or a word processing application, they're 'searchers,' 'game-players,' 'shoppers,' etc.

Donahue, George. Usability Professionals Association (2000). Articles>Usability>Workplace