Are Organizations Doing Enough to Improve Customer Satisfaction

Time-to-market pressure can diminish product testing time and quality. The results are product recalls, shoddy merchandise, and apologies by CEOs about poor quality. The consequence is the loss of consumer confidence. Don’t these companies realise that there’s no compromise on quality? I’m sure that these companies are ISO 9000 certified or have a Total Quality Management (TQM) program, so what is the problem? Perhaps the problem is not with ISO 9000 or TQM but with the way it is used.

Dick, David J. and Shelby Rosiak. Usability Interface (2000). Articles>Usability>Assessment>ISO 9000

Are You Satisfied with Online Shopping?

How many of you use the Internet to order merchandise? Many consumers are choosing the Internet to order merchandise rather than brave the crowds and traffic snarls at shopping malls. I don’t know if you have noticed it, but the order process and ease of use varies from one web site to another. The often-confusing process is enough to make you bail out and shop elsewhere. According to an article in the Wall Street Journal, 'E-tailers Try to Keep Shoppers From Bolting at Checkout Point,' (1) usability, technology, and e-commerce issues are stopping shoppers from completing their purchases. The article states that about 65% of shoppers bail out at the checkout point. Poor design has cost E-tailers over $6.1 billion in potential sales.

Dick, David J. Usability Interface (2001). Design>Web Design>Usability

The Career Path for Usability Professionals: A Review of the UPA DC June 7, 2006

Learn about the career path of usability professionals from three speakers who have extensive experience in the usability profession, including managers of usability departments and independent consultants.

Dick, David J. Usability Interface (2006). Careers>Usability

Convincing the Skeptics

People unfamiliar with usability think that it's cosmetic and can be combined with other phases of development when time is available. It's often difficult to educate them, especially if they are more senior than you are and consider it a waste of time. They will not be convinced by statistics from anywhere other than outside the organization. What should you do next? You may be able to say something like 'It seems your only objection is [whatever], so if we can resolve this issue, do you have any other reasons why we shouldn't do usability testing?' This way, you have their agreement to do usability just as soon as you have resolved the issue.

Dick, David J. Usability Interface (1999). Careers>Usability>Management

Creating Standards and Strategies

I have been asked to document the standards and strategies of usability. Given my company's interest to achieve ISO 9000 certification, I thought of the benefits to have a standard and strategy that conform to an ISO standard. My research led to two standards, ISO 13407 and ISO 9241, which have become invaluable to me.

Dick, David J. Usability Interface (1998). Articles>Usability>Standards>ISO 9000

Designing a Web Site for a Corporate Intranet  

Offers suggestions for creating an effective corporate intranet.

Dick, David J. Intercom (2004). Design>Web Design>Intranets

Documents That No Project Cannot Be Without

Short deadlines force project teams to quickly design, test, and release the product with little or no design documentation. If these documents are written, they generally are not well-written and are not comprehensive. The fact of the matter is that most project teams do not have enough staff to design the product, let alone write and manage documentation. This situation creates an ideal opportunity for technical writers to assist the project team in more ways than writing a user guide.

Dick, David J. Carolina Communique (2008). Articles>Documentation>Project Management>Collaboration

Don't Get Angry

An article in the Washington Post, June 7, 1999, called Terminal Tantrums; 'Computer Rage' Is Widespread, a Study of Users Concludes describes research out of Britain, that we were among the victims of Technology Related Anxiety (TRA), specifically, 'computer rage.' The study reported high levels of PC-related abuse by colleagues 'as a result of frustration' with information technology. The abuses included 'swearing at their PC,' kicking it, and 'bullying the IT department'.

Dick, David J. Usability Interface (1999). Articles>Technology>Usability

Getting Started With Usability

Practical experience and training helps me to go beyond usability fundamentals. I have learned about usability from books, news groups on the Internet, and university courses. Putting usability to practice means applying the lessons I have learned to small projects that have minimal impact on systems and services, but provide me with an opportunity to gain experience.

Dick, David J. Usability Interface (1998). Articles>Usability

Giveaways to Thank Helpful Users--What's Best?

What is the best way to thank helpful users for participating in a usability study? Carl Myhill asked this question to a popular discussion group of the Usability community. The following are some of the replies.

Dick, David J. Usability Interface (2004). Articles>Usability>Testing

Review: GUI Bloopers 2.0: Common User Interface Design DON'Ts and DO's

GUI Bloopers 2.0 describes common user-interface mistakes found in today's software products and services, and provides design rules and guidelines to avoid them. Johnson describes the design decisions that lead to misuse of controls, poor navigation, prose-riddled labels, bad design and layout, faulty interaction, and poor responsiveness. GUI Bloopers 2.0 is well illustrated with hundreds of examples from real products and online services, and stories from his own experience.

Dick, David J. Usability Interface (2007). Articles>Reviews>User Interface

Innovations in Card Sorting

Creating a product that has a logical information structure is critical to the success of the product. A good structure helps users find information and accomplish their tasks with ease. Card sorting is one method that can help us understand how users think the information and navigation should be within a product.

Dick, David J. Usability Interface (2007). Articles>User Centered Design>Methods>Card Sorting

Is it Time to Upgrade?

How many times has a vendor’s help desk operator told you that the solution to a problem is either an upgrade or a patch? Those of us in the IT industry are familiar with this reply because that’s the advice our own helpdesk operators tell our customers. If corporate profits depend on improving product design, and selling upgrades, there is no profit in supporting old software and creating patches. The profit is in selling new and improved products. Some questions you need to consider before buying a software upgrade.

Dick, David J. Usability Interface (2004). Articles>Management>Software

Is Localization of a Product Essential to Ensure Usability and Customer Satisfaction?

Do you believe that localization of a product is essential to ensure usability and customer satisfaction?

Dick, David J. Usability Interface (2005). Articles>Language>Localization

Justification for Documentation Testing

Is documentation testing a part of your production process? If not, don't you think that it should be? Generally, Technical Writers work to tight schedules, which often does not include documentation testing because there is no time. Besides, who wants to take the risk of causing a rewrite or correcting product design and not shipping on schedule? Nobody! What is needed is a justification for including documentation testing in the production schedule. In 'Liability for Defective Documentation,' Cem Kaner provides valuable justification for documentation testing to ensure quality. Bad documentation, he says, has a ripple effect on the number of users it impacts such as Product Development, Training, and Customer Support.

Dick, David J. Usability Interface (2000). Articles>Usability

Review: Paper Prototyping: The Fast and Easy Way to Design and Refine User Interfaces

If you want to learn about paper prototyping from a renowned practitioner then I highly recommend Paper Prototyping by Carolyn Snyder. Snyder advocates paper prototyping because it’s easy to design (requires minimal drawing skills), cheap to create (needs only paper and markers), and offers and opportunity for developers and users to evaluate design concepts. If you wonder where the beginning of the design process starts, it begins when great minds meet and brainstorm ideas, and drawing is a natural approach to illustrate them.

Dick, David J. Usability Interface (2004). Resources>Reviews>Workflow

Review: The Persona Lifecycle: Keeping People in Mind Throughout Product Design

The Persona Lifecycle describes the value of personas, and offers detailed techniques and tools to conceive, create, communicate, and use personas to create [great] product designs. John Pruitt and Tamara Adlin provide examples, samples, and illustrations for persona practitioners to imitate and model. It is important to emphasize that the use of personas is a method that compliments other user-centered design techniques, including user testing, scenario-based design, and cognitive walkthroughs.

Dick, David J. Usability Interface (2007). Articles>Reviews>User Centered Design>Personas

Read the Instructions

My father taught me valuable lessons that I will never forget. He taught me how to maintain the family car, how to fix household appliances, and how to use garden equipment. Although would show me how to perform the task, he would stress that I read the instructions. His philosophy was based on the belief that instructions are written to teach and to prevent mistakes. What does this have to do with usability?

Dick, David J. Usability Interface. Articles>Documentation

Results of the Usability SIG Member Survey

The first Usability SIG survey was conducted in 1996. I thought that 2003 was an ideal opportunity to survey our members again. Due to cost constraints, the survey was only available for 30 days. Of the 1600 members, 85 responded to the survey. That might be considered a low response, but statistics show that a response rate of over 5% is considered good. Yes, we read every reply. The Usability SIG team reviewed the results and have a strategy to make improvements. The following are samples of the responses received.

Dick, David J. Usability Interface (2003). Articles>Usability>Statistics>STC

Strategies for Usability: Putting ISO Standards to Practice  

Is your documentation and training a solution for complex product design? Whether designing software, hardware, documentation, online help, or a telecommunication network, a strategy for usability is essential to user-friendly design. Every organization has a product life cycle but not every organization is user-focused because of absence of a usability process. Where do you begin? This paper describes two ISO standards that I have used as a strategy for usability, and accompanies a presentation that demonstrates how to put the standards to practice.

Dick, David J. STC Proceedings (2001). Articles>Documentation>Usability>Standards

Strategies for Usability: Putting ISO Standards to Practice  

Is your documentation and training a solution for complex product design? Whether designing software, hardware, documentation, online help, or a telecommunication network, a strategy for usability is essential to user-friendly design.

Dick, David J. STC Proceedings (2001). Articles>Usability>User Centered Design

Top 10 Decisions That Reduce Usability

Did you ever wonder why some products are well designed and easy to use and others are not? The answer is simple—decision makers and budget holders make decisions with little thought of how they reduce usability. Here then are the top ten decisions that reduce usability.

Dick, David J. Usability Interface (2004). Design>Usability>User Interface

Usability in Belgium?

Belgium is renowned for scrumptious chocolates, Trappist beers, canals of Bruges, Flemish painters, cathedrals, and the metropolitan city of Brussels. But few people know about the champions of usability.

Dick, David J. Usability Interface (2005). Articles>Usability>Regional>Belgium

Usability Interface: Convincing the Skeptics

People familiar with product development understand the dedication needed for any usability effort to be successful. However, people unfamiliar with usability think that it’s cosmetic and can be combined with other phases of development when time is available. How do you convince the skeptics?

Dick, David J. STC Usability SIG (1999). Articles>Usability>Methods