Choosing the Right Database System

The Web-surfing public doesn't really care about flashy-yet-useless technology. They want Web sites that do something for them: provide a service or entertainment; help get a job or a date; check bank account balances, stock prices, interest rates, availability of airline tickets, today's weather ... and so on.

Dice, Richard. Webmonkey (1998). Design>Web Design>Databases>Adaptive