The Content Conundrum

There’s often an unsettling discrepancy between the stakeholder approved wireframes and visual comps and the actual product in production. What you see in those environments is sometimes a far cry from those polished wireframes and those shiny, pixel-perfect visualizations that were filled with placeholder content (such as lorem ipsum text, dummy copy, and image blocks). What you’re seeing in production environments now holds the real content. The imagery doesn’t support the interactions, is meaningless, useless, or worse, contradictory to the design intent. The copy, headers, and labels are unclear, too long, too short, or simply irrelevant. What happened?

Detzi, Christopher. Boxes and Arrows (2009). Articles>Web Design>Project Management