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Deal, Jennifer J.


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Secrets of Communicating with Four Generations

When you see a gray-haired, three-piece-suited executive talking to a twentysomething with multiple body piercings, it may seem that the generation gap in the workplace is bigger than ever. But people of all ages essentially want the same things—even if they look or behave differently. A recent study conducted by the Center for Creative Leadership discovered that many of the assumptions made about each generation were exaggerated or untrue. Instead, the so-called generation gap is, in large part, the result of miscommunication and misunderstanding.

Deal, Jennifer J. Communication World Bulletin (2007). Articles>Business Communication