Is Your Design Really Working? How To Make Sure Your Branding Efforts Are Paying Off

There are few things in life more subjective than graphic design and color. You like blue, but the client likes green. You want to use illustration, but the client prefers photography. You like a serif typeface, the client doesn’t. As the designer, you believe the choice should be yours because that’s why you went to college and have spent years working on design and branding projects for other clients. The client feels because it’s their money, it’s their call. However, the truth lies somewhere in between. In spite of client/vendor differences, you are both trying to achieve the same goal: to create design and branding elements that make the strongest, most memorable impression to generate maximum visibility and produce the most sales possible.

DeVeau, Richard. Communication World Bulletin (2004). Articles>Business Communication>Marketing