A directory of resources inthe field of technical communication.

DeKay, Sam

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Are Business-Oriented Social Networking Web Sites Useful Resources for Locating Passive Jobseekers? Results of a Recent Study   (peer-reviewed)   (members only)

Employment recruiters often maintain that business-oriented social networking Web sites offer a fertile source of information concerning “passive” jobseekers. These individuals, according to placement specialists, are persons who are currently employed and not seeking a career change. Many human resources professionals maintain that passive jobseekers are especially desirable because they represent an untapped pool of potential candidates who are not already associated with placement agencies or other recruiting professionals. Also, many passive candidates are considered to be especially stable employees. Although special effort may be required to convince the passive jobseeker to seek employment elsewhere, this effort is worthwhile because of the quality of the individual and the ultimate payoff to the recruiter who successfully places the candidate . The managers of business-oriented social networking sites do not dispute the notion that their services are oriented toward passive jobseekers. Indeed, some of these sites, such as LinkedIn and Power Search, explicitly promote their networks as providing vast databases of passive candidates accessible to recruiters. However, the assumption that members of business-oriented social networking Web sites are passive jobseekers has never been validated. The purpose of this study is to examine the accuracy of this assumption.

DeKay, Sam. Business Communication Quarterly (2009). Careers>Unemployment>Social Networking


Designing Email Messages for Corporate Readers: a Case Study of Effective and Ineffective Rhetorical Strategies At a Fortune 100 Company   (peer-reviewed)   (members only)

Within the last 12 years, email has emerged as the most commonly used form of written communication in the corporate workplace. A 1997 study, conducted by Office Team, revealed that a majority of American executives favored face-to-face meetings to any other form of communication; only 34% preferred email (Oh, 2007). By contrast, a 2005 survey sponsored by the Economist Intelligence Unit indicated that two thirds of corporate executives prefer email as a means of business communication compared to the next most popular options—desktop telephones and mobile phones. These are each favored by just 16% of those participating in the study (Economist Intelligence Unit, 2005). More recently, a 2008 study performed by the Pew Internet & American Life Project revealed that 72% of all full-time employees have an email account that they use for work, and 37% of those workers “check them constantly” (Madden & Jones, 2008). Several factors have contributed to the widespread use of email. This form of communication is generally rapid, is more economical than distributing or mailing printed documents, and permits simultaneous communication with large numbers of recipients.

DeKay, Sam. Business Communication Quarterly (2010). Articles>Business Communication>Correspondence>Email

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