Five Reasons to Stream

Many organizations are hesitant to deploy streaming media on their sites due to the fact they don’t want to deal with the performance or support issues that may crop up. But those downsides need to be weighed against the true business benefits that accrue from streaming media deployments. In a recent primer, Adobe offered these top five business benefits of streaming media.

Cummings, Joanne. Publish (2004). Design>Web Design>Streaming>Multimedia

Making Smart Use of Web Analytics  

What’s the difference between simply measuring page hits and views, and actually converting site visits to sales? Smart use of Web analytics.

Cummings, Joanne. PDFzone (2004). Design>Web Design>Audience Analysis>Log Analysis