Teaching Students the Persuasive Message Through Small Group Activity    

Teaching students to write persuasive messages is a critical feature of any undergraduate business communications course. For the persuasive writing module in my course, students write a persuasive message on the basis of the four-part indirect pattern often used for sales or fund-raising messages. The course text I use identifies these four components by their rhetorical functions: gain attention, build interest, reduce resistance, and motivate action.

Creelman, Valerie. Business Communication Quarterly (2008). Articles>Education>Rhetoric>Collaboration