The Competitive Advantage of Technical Communication: The Western Canadian Research Project  

The Western Canadian Research Project intends to show western Canadian businesses how to improve their performance through the effective use of technical communication. The project consists of intensive research into the current perception and use of technical communication by business and government, and into the current state of the technical communication profession in the region. The project analyzes and presents this primary research in a report, and concludes with a series of publications and events designed to achieve the project’s objective: improved business performance.

Conklin, John James, Sheila C. Jones, Andrew E. Quarry and Donald Keith Steirer. STC Proceedings (1994). Articles>TC>Regional>Canada

Marketing Technical Communication Services Effectively  

During 1993 and 1994, three Western Canadian chapters of the STC collaborated on a research project, funded by Western Economic Diversification and the STC, to discover how clients and practitioners view technical communication. As one of the final products, we commissioned a half-hour presentation designed to market technical communication services. At this session, we describe the project and deliver the half-hour presentation. We invite the audience to evaluate the presentation as a marketing tool.

Conklin, John James and Sheila C. Jones. STC Proceedings (1995). Articles>TC>Marketing>Canada