Living and Working in China: Understanding Communication Requirements 
Technical communicators living and working in China need to be familiar with more than the principles of their craft. They should also understand the requirements of proper forms of address, what makes correspondence “official,” Chinese learning and communicating styles, and other cultural influences on communication, such as the importance of slogans, the rule of silence and the habit of non-specificity. Such understandings lead to cultural sensitivity and increased ability to respond to the challenges of working in the Chinese environment. names is a sign of friendliness. The best practice in China, however, is to address people in the generally accepted Chinese way.
Coggin, William O., Betty F. Coggin and Xiaoli Li. STC Proceedings (2001). Presentations>TC>Regional>China