Peaks and Pitfalls of Implementing a New Documentation Strategy 
In 1993, Compaq Computer Corporation ventured into a totally different market--the consumer market. Once known primarily as a company that manufactured high quality, expensive business computers through its elaborate dealer network, Compaq was faced with selling its units to consumers through retail outlets. As a result, the PC Marketing Communications department concluded that its current documentation set was not giving the students; retirees; homemakers; and small business owners, who work out of their home offices, the kind of information they needed to be productive. This led the department to the challenge of creating a new documentation set that would meet the needs of these new customers.
Clifton, Deborah, Deborah R. Crockett, Diana Jaques and Sharon B. Jones. STC Proceedings (1995). Articles>Documentation>User Centered Design