#20558
ENGL 420 teaches students the rhetorical principles and writing practices necessary for producing effective business letters, memos, reports, and collaborative projects in professional contexts. The curriculum is informed by current research in rhetoric and professional writing and is guided by the needs of business, industry, and society at large, as well as by the needs of Purdue students and programs.
Clark, Tracy. Purdue University (2003). Academic>Courses>Writing>Business Communication
#20560
Each day, thousands of websites lose credibility and all-important return traffic -- not because they're poorly written, constructed, designed, or advertised, but because of: colors that clash colors that camouflage colors that just plain don't work! Attention to color on the web is generally considered the province of web-design professionals -- but those of us who study and teach professional writing are in a prime position to use our knowledge and skills to lead the way toward a more aesthetically-pleasing, and rhetorically-effective, World Wide Web
Clark, Tracy. Purdue University (2003). Design>Web Design>Graphic Design>Color
#20561
Flash, by Macromedia, is a program designed to create graphics and interactivity for the World Wide Web. Its primary characteristics are moving text, sounds attached to that text and/or to navigational buttons, links, and mouseovers. Flash, for this reason, has been compared to television -- indeed, a web page generated in Flash often seems as if it would be equally at home on a stereo-surroundsound, high-definition TV. But there's a catch. . . . After going through the site a few times, the viewer might well discover that his or her choices are limited to those programmed into the site. But it's likely that the site's entertainment value -- as well as its multi-layered rhetorical messages -- will far outweigh any feelings of deception. . . which is, in itself, a monumental rhetorical statement.
Clark, Tracy. Purdue University (2003). Design>Web Design>Rhetoric>Flash
#20559
ENGL 421 helps students become better professional communicators through contextual research and analysis. The curriculum is informed by current research in rhetoric and professional writing and is guided by the needs and practices of business, the high-tech industry, and society at large, as well as by the expectations of Purdue students and programs. Students learn effective strategies for communicating with other people about and with technology, particularly in networked workplaces and through usability testing. They learn how to collaborate with colleagues in project teams as they analyze writing situations and respond to them with informative and visually effective print and electronic documents. The course teaches the rhetorical principles that help students shape their technical writing to suit a range of readers, for multiple purposes, in a variety of professional situations.
Clark, Tracy. Purdue University (2003). Academic>Courses>Writing>Technical Writing
