Every page on your website needs a call-to-action, a what can I do next. Learn how you can do this simply by listening to infomercials.
Claiborne, Scottie. Webcredible (2005). Design>Web Design>Usability
Hiring a Search Engine Marketing Company
You want to achieve a high search enigne ranking so you're thinking about getting some outside help. Selecting a search engine marketing company can be a daunting task so read through these essential guidelines to find out what you should be looking for.
Claiborne, Scottie. Webcredible (2004). Design>Web Design>Search>Search Engine Optimization
Search Engine Optimisation Without Usability - An Exercise in Futility
A high search engine ranking is pointless if site users can't find what they want when they get to your website.
Claiborne, Scottie. Webcredible (2003). Design>Web Design>Usability
Learn how to stay ahead of your competitors in the fast-paced ever-changing world of the Internet.
Claiborne, Scottie. Webcredible (2005). Design>Web Design>Usability
Why Do You Have a Website Anyway?
You've got a website yet your visitors don't seem to do what you want them to do. It may be because you're not sure what your goal for them is.
Claiborne, Scottie. Webcredible (2003). Design>Web Design
Words - The Secret Sauce in Website Marketing
Words are the secret to effective website marketing. Find out how to use your copy to maximise the effectiveness of your website.
Claiborne, Scottie. Webcredible (2004). Design>Web Design>Usability
Accessibility Issues Make a Difference
You often read advice from industry experts along the lines of "using tags as they were meant to be used" and limiting your use of advanced programming techniques in order to make your site accessible.
Claiborne, Scottie. Web Pro News (2004). Articles>Web Design>Accessibility
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