#20289
The Case for Web Architecture: A Communication Process Approach to Retail Web Site Development 
How is commercial Web site development informed by management decisions, marketing needs, business requirements, and consumer behavior and psychology (in short, the complex rhetorical situation surrounding commercial Web site development)? And how can the development process inform the formulation of a more effective Web commerce solution? I argue that the sense of community on the Web is the building block of retail Web commerce. I use a case study to show that using a communication process model can be an effective method of assessing market needs, business requirements, management decisions, and technology in the development of a retail Web solution.
Chu, Steve W. STC Proceedings (1998). Design>Web Design>Information Design>Rhetoric
#13678
My paper discusses the specific challenges associated with designing a Chinese-English Web site in Taiwan for both local and English-speaking audiences abroad. My paper seeks to answer this umbrella question: How can we integrate the Chinese and English portions of the site into a single, consistent presentation? Using an example of a Taiwan-based company, I explore how technical communicators working on this bilingual Web site project (1) developed content in English that is suitable both for native English speakers around the world; (2) reconciled different audience responses to visual communication strategies; (3) tackled the technological challenge of a bilingual Web site; and (4) addressed the cultural and political challenges of developing a Web site for diverse audiences.
Chu, Steve W. STC Proceedings (1999). Presentations>Web Design>Regional>China
#14735
Digital Production of Corporate and Industrial Videos: A Primer
Chu details the roles technical communicators will play in the production of corporate and industrial videos for training classes, employee communications, product manuals, user guides, and video press releases.
Chu, Steve W. Intercom (2002). Design>Multimedia>Interactive
#13274
Information as Commodity: The State of Technical Communication in the New Millenium
With the information revolution, technical communicators need to problematize the definition of information, re-evaluate our role in the information food chain as both information producers and consumers, and re-examine how and why we produce information.
Chu, Steve W. STC Proceedings (2000). Presentations>TC>Information Design
#10422
The Possibilities Are Wireless: Designing and Delivering Information in the Wireless Space 
Wireless communication is poised to become the next big thing since the advent of the Web. This article discusses the specific challenges associated with designing and delivering information in the wireless world and examines the impact that the wireless exchange of information will have on the creation of business and consumer services. Specifically, the article explores 1. Tools and technologies of wireless communication such as WAP and WML 2. The challenges of wireless communication and techniques to overcome them 3. Methods for designing information for the wireless world The article examines the interrelationship between technology and communication. It should help technical communicators understand the potential of wireless communication, its impact on our profession, and its new possibilities.
Chu, Steve W. Technical Communication Online (2001). Design>Information Design>Wireless Web>WAP
#15187
Compares and contrasts two popular scriptwriting programs: MovieMagic Screenwriter 2000 and Final Draft Audio Video.
Chu, Steve W. Intercom (2002). Articles>Word Processing>Software>Screenwriting
#14630
Chu defines Unified Modeling Language (UML) as a standardized system of diagrams, notations, and semantics for object-oriented design and modeling. He offers a basic introduction to UML, provides a conceptual model, and describes UML's building blocks and common mechanisms. The article includes a brief history of UML.
Chu, Steve W. Intercom (2000). Design>User Interface>XML>UML
#10376
My paper discusses the specific challenges associated with designing a Chinese-English Web site in Taiwan for both local and English-speaking audiences abroad. My paper seeks to answer this umbrella question: How can we integrate the Chinese and English portions of the site into a single, consistent presentation? Using an extended case study of a Taiwan-based company, I explore how technical communicators working on this bilingual Web site project (1) developed content in English that is suitable both for native English speakers around the world; (2) reconciled different audience responses to visual communication strategies; (3) tackled the technological challenge of a bilingual Web site; and (4) addressed the cultural and political challenges of developing a Web site for diverse audiences.
Chu, Steve W. Technical Communication Online (1999). Design>Web Design>Localization
