An Orientation to Eye Tracking in Usability Studies  

Eye tracking (ET) is a technique for capturing eye movements as a person looks at a computer interface. It provides insight into where a person is looking, for how long, and in what order. In usability testing, ET can help testers evaluate the quality of a website or software design based on the user’s eye activity. In this paper, we introduce you to ET and its application in usability. We identify questions that ET can answer, describe how it works, summarize some of the research in ET, and discuss its benefits and drawbacks in usability testing. with an eye tracker for usability testing. This process is specific to the ET hardware (ERICA) and software (GazeTracker) used in the Laboratory of Usability Testing in the Department of Technical Communication at the University of Washington (UWTC LUTE).

Chin, Crystal, Shirley Lee, and Judith Ramey. STC Proceedings (2005). Articles>Usability>Methods>Eye Tracking