Why Design Matters

As business communicators, our goal is typically to influence opinion or change behavior in order to achieve business objectives. To accomplish this, we must get people to interact with our message. A page of 12-point Times New Roman text is seldom compelling, so what you are left with to persuade people to read your publication is graphic design.

Canfield, Jocelyn. Communication World Bulletin (2007). Design>Document Design>Typography>Visual Rhetoric