Google Search Engine Optimisation and their 80/20 Rule

Google's increasing use of anti-spam features has meant that optimising websites for Google has become much harder and it's now not just a case of opening your websites source files in notepad, adding some keywords into your various HTML tags, uploading your files and waiting for the results. In fact in my opinion and I'm sure others will agree with me, this type of optimisation, commonly referred to as onpage optimisation will only ever be 20% effective at achieving rankings for any keywords which are even mildly competitive. Those of us who aced maths in school will know this leaves us with 80% unaccounted for.

Callan, David. stevenforsyth.com (2005). Articles>Web Design>Information Design>Search Engine Optimization

Google Search Engine Optimisation and their 80/20 Rule

Google's 80/20 rule means they apply a lot of of importance to off-page optimisation, such as inbound link text. On-page optimisation is now considered to be far less important.

Callan, David. Webcredible (2006). Design>Web Design>Search>Search Engine Optimization